How to use Taskomat™ if you are a marketer?

 

If you are a marketer, Taskomat™ is simply the perfect software to manage your workflow.

Setting up a digital marketing project with Taskomat™ is both very simple and useful, since with Taskomat™ you can track time and budget of every single part of the project.

To create a project in Taskomat™ you need to create the work units, i.e. all the parts of the project you need to complete, each with its own budget and time limit. 

The total budget and time limit of the project will be determined by the sum of the individual budgets and time limits of the work units that make up the project.

When you go to set up your marketing project, you will have to create as many work units as there are phases you need to complete your project, for example: preliminary analysis, Facebook campaign, Google campaign, etc.

Let's take a look at a small example of a digital marketing project created and managed with Taskomat™, so as to make the process clearer.

 

 

 

 

 

Project: Digital ADV 

Project phases: Preliminary analysis; FB campaign; Google campaign.

Let's suppose that your reference rate is 50€, each of these 3 phases will have a budget and a time limit calculated on the basis of the reference rate.

 

Work unit: Preliminary analysis (1 day to collect the information):

• budget: 400€
• time limit: 8h

 

Work unit: FB campaign (4 days to set up the campaign and to manage it): 

• budget: 1600€
• time limit: 32h

 

Work unit: Google campaign (4 days to set up the campaign and to manage it):

• budget: 1600€
• time limit: 32h

 

In total you have a project with a budget of 3600€ and a time limit of 72 hours.

 

 

 

 

Once you have created the work units, you will then have to create timed tasks to be planned on your days.

 

Preliminary analysis (time limit: 8h):

• Meeting with client (4h)
• Debrief (2h)
• Drafting of strategic analysis (4h)

Schedule on: Monday April 8, Tuesday April 9, Monday April 15

 

FB campaign (time limit 32h):

• Material collection (2h)
• Campaign setting (2h)
• Image creation (2h)
• Copy creation (2h)
• Weekly campaign management May (8h)
• Weekly campaign management June (8h)
• Weekly campaign management July (8h)

Schedule on: Monday April 22, Tuesday April 23, Wednesday April 24, Friday April 26 (and use 'Weekly campaign management' work units ofor accounting tasks)

 

FB Campaign (time limit 32h):

• Material collection (2h)
• Campaign setup (2h)
• Image creation (2h)
• Copy creation (2h)
• Weekly campaign management May (8h)
• Weekly campaign management June (8h)
• Weekly campaign management July (8h)

Schedule on: Tuesday 30 April, Thursday 2 May, Friday 3 May, Monday 6 May (and use 'Weekly campaign management' work units ofor accounting tasks).

 

 

 

 

Once the tasks are scheduled, you can decide whether to do time tracking or just declare them as completed. 

In our example, you can time-track and measure your performance on all the tasks not related to the client meetings, while for the meetings you can simply declare them as completed.

By structuring your work in this way, you will be able to understand how long it takes you to complete the various project phases that are not tied to client meetings, and whether this time is in line with your budget and revenue goals.